Yet I would argue the WNBA could still do some tiny things to better utilize the social media it is working with. Women’s Professional Soccer is still by far one the leaders in utilizing social media if you ask me.One negative.
It’s not just about having a Facebook/MySpace presence or having a YouTube page but making people aware of those things and, you know, actually making them seem like they are an integral part of what the organization does and how it builds community.
Case in point: from the front page of the WPS website, I can find 8 different ways to connect with the league on the main navigation bar. It’s a button even…that says connect.
The WNBA has both a YouTube and Facebook presence but you have to scroll down the page to find out about the Facebook link and after a few minutes of looking, I have yet to find a link to their YouTube page.
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